Brian Armstrong, the CEO of Coinbase, has made a commitment to improve the user experience (UX) of Non-Fungible Tokens (NFTs) on the Coinbase app. This pledge coincides with the ‘Onchain Summer’ event, where Armstrong aims to rectify what he sees as usability issues in the app’s user interface, particularly after the introduction of Coinbase’s new layer 2 network, Base.
Coinbase CEO’s Focus on UX Enhancement
In a recent tweet, Brian Armstrong expressed his dedication to enhancing the user experience for NFTs on the Coinbase app. He shared this announcement during the ‘Onchain Summer’ event, which aligns with the launch of Base—an event spanning several weeks, tailored for art and gaming enthusiasts. Armstrong’s tweet conveyed his excitement, stating, “I just minted a new NFT called ‘The Scream’ by Munch, celebrating @BuildOnBase for enabling blockchain access. It’s Onchain Summer.”
One thing #OnchainSummer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.
If we face truth, we can get motivated to improve it. These need to be first class experiences, and #OnchainSummer is a great impetus…— Brian Armstrong 🛡️ (@brian_armstrong) August 13, 2023
Exploring ‘Onchain Summer’ Activities
‘Onchain Summer’ was inaugurated alongside Base, offering a multi-week series of activities centered around art and gaming. Various companies are reportedly participating in the creation of NFTs on the Base network from August 9 to 31. The event’s official website encourages participation with the tagline “Embrace the blockchain this summer” and an invitation to “immerse in the Onchain Summer ambiance.”
The event boasts diverse launches, including a Coca-Cola collection that merges iconic artworks with the recognizable Coca-Cola bottle. Renowned pieces such as “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer are also showcased.
Anticipated Events and Base’s Growing Presence
The upcoming schedule includes the introduction of NFT maker platform Zora to Base on August 16. Additionally, on August 21, Manifold will showcase artworks for Onchain Summer.
Since its inception, Base has experienced rapid growth, positioning itself as one of the prominent Ethereum Virtual Machine (EVM) chains for NFT transfers. Notably, it has climbed to third place among EVMs in terms of transfer volume. The Base L2 network maintains a consistent count of approximately 100,000 daily active users as of August 14. According to data from Dune, users of Base have already facilitated the transfer of over $200 million worth of assets.
Addressing UX Challenges: Brian Armstrong’s Perspective
During the Onchain Summer event, Brian Armstrong acknowledged the existing user experience challenges within the Coinbase app. He openly admitted the presence of issues, stating, “One thing #OnchainSummer is highlighting is the less-than-optimal user experience on the main Coinbase app for NFTs, dApps, and L2s.” Armstrong emphasized the importance of recognizing these limitations as a step towards improvement.
He aims to ensure that using these features becomes an exceptional experience. Armstrong believes that the Onchain Summer event can serve as a catalyst for enhancing these aspects. He encouraged users to share their feedback on any issues they encounter, assuring swift updates within the next two weeks to address these concerns.
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