Yuga Labs, a key player in Web3 innovation, strengthens its foothold in the digital space with the recent acquisition of PROOF, an innovative platform centred around art and community engagement.
The acquisition encompasses all facets of PROOF, including its talented team, intellectual property, and diverse artistic portfolio. This strategic move by Yuga Labs underscores its commitment to becoming a frontrunner in the Web3 landscape.
Yuga Labs has acquired @PROOF_XYZ, which includes PROOF Collective, @Moonbirds, Mythics, @oddities_xyz, and @Grails exhibition series.
For more information, see the official Yuga News blog: https://t.co/ly3fTYxCBk pic.twitter.com/ouvIM4Hr4S
— Yuga Labs (@yugalabs) February 16, 2024
A notable highlight of this acquisition is the future trajectory of Moonbirds, a creative venture developed by PROOF. Under the stewardship of Yuga Labs, Moonbirds will find a new home in Otherside, a dynamic platform facilitating interactions among content creators, communities, and brands in the Web3 realm. This transition promises fresh opportunities for Moonbirds to flourish and reach a broader audience.
Kevin Rose, CEO of PROOF, expresses enthusiasm about Moonbirds’ future within Yuga Labs’ Otherside platform. He anticipates Otherside as the ideal environment for Moonbirds’ growth and evolution, eagerly looking forward to being part of this transformative journey.
In tandem with the acquisition, Kevin Rose assumes an advisory role at Yuga Labs, leveraging his extensive experience and expertise in the Web3 domain to further propel the company’s growth and success. This strategic move underscores Yuga Labs’ commitment to fostering a collaborative and inclusive community within the Web3 sphere.
The incorporation of PROOF Collective into Yuga’s art and community engagement initiatives is another noteworthy aspect of this acquisition. Led by Josh Ong, Jesse Bryan, and Amanda Gadbow, the PROOF Collective comprises skilled artists and creators poised to add a new dimension to Yuga’s existing portfolio.
With this acquisition, Yuga Labs not only expands its footprint in the Web3 landscape but also fortifies its ecosystem. By uniting talented individuals and innovative projects, Yuga Labs cultivates a platform conducive to creativity and collaboration.
The future appears promising for Yuga Labs as it continues to push the boundaries of Web3 technology. With the integration of PROOF, Yuga Labs is well-positioned to emerge as the premier destination for all things Web3. Stay tuned for further developments from Yuga Labs and the vibrant Web3 community.
