Boss Beauties, a media and entertainment brand dedicated to guiding the next generation of women and girls, has officially announced its acquisition of BFF. BFF, a community with a mission to educate and connect individuals in the Web3 realm, aligns perfectly with Boss Beauties’ objectives. This union signifies not only an expansion of Boss Beauties’ influence but also underscores their shared commitment to advancing women’s participation in the tech industry.

Boss Beauties, well-known for its NFT PFP (Profile Picture) collection, extends its scope beyond digital art to offer comprehensive educational programs, engaging content, and exclusive products. In contrast, BFF operates as a decentralized organization with a focus on helping women and non-binary individuals navigate and learn about Web3 technologies. The two entities, with parallel missions, envision that their consolidation will significantly amplify their efforts in ushering the next wave of one million women and girls into Web3.

GM BBs! We are so excited to share that Boss Beauties has acquired @myBFF! 🎉

From the get-go, Boss Beauties & BFF have been on a shared mission – making web3 more inclusive and accessible to everyone, especially women and girls 💖

Together, we're going to supercharge our… pic.twitter.com/mcgqdTdMHr

— Boss Beauties (@BossBeauties) October 2, 2023

Lisa Mayer, Co-Founder and CEO of Boss Beauties, expressed her enthusiasm for the acquisition’s potential to open doors for women in the crypto space. She emphasized, “Web3’s projected market value is expected to be $10 trillion in the next five years as it continues to grow, but, unfortunately, women and girls are already being left behind in such a young industry. If we want the next generation, especially women and girls, to be successful in learning about new technologies as they evolve, they will need access to trusted and diverse educational resources. That’s exactly what Boss Beauties will be able to provide by acquiring such an amazing brand and community as BFF.”

This strategic move comes on the heels of Boss Beauties’ previous initiatives, including a collaborative digital collectibles project with Barbie aimed at attracting more women to Web3. Furthermore, the company announced a philanthropic gesture of a $250,000 donation to the Barbie Dream Gap Project and the Boss Beauties Foundation. Notably, Boss Beauties achieved a historic milestone earlier this year by becoming the first women-led Web3 company to be featured on both the New York Stock Exchange and the United Nations stage.

BFF, co-founded by Brit Morin and Jaime Schmidt in 2022, has garnered acclaim for its extensive educational content curated by experts, immersive events, and the “21 Days of Web3” initiative. The brand’s commitment to education and outreach was evident from its distribution of complimentary digital collectibles to 8,000 wallets at its inception. Prominent founding members, including Tyra Banks, Randi Zuckerberg, and Paris Hilton, further solidified BFF’s impact.

Jaime Schmidt, Co-Founder of BFF, emphasized the strength of their collaborative effort, stating, “By combining our strengths, expertise, and shared vision with Boss Beauties, we are now better positioned to drive innovation, expand our impact, and provide even more value to our members and the broader community.”

Lila Thomas, Vice President of Brand and Strategic Partnerships at Boss Beauties, reiterated their commitment to educating the next generation of women and girls. She stressed the importance of credible educational resources and spaces in ensuring that women and girls remain informed and engaged as technology continues to advance.

“Investing in BFF’s incredible educational content,” Thomas said, “makes learning about Web3 and emerging technologies approachable, keeping women and girls updated and involved.”

Amidst the current bear market, this strategic consolidation serves as a testament to the potential for companies to merge expertise, resources, and visions. It positions them to become more resilient, innovative, and better equipped to address future challenges.

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