In an exciting convergence of the physical and digital realms, Doodles, a prominent web3 lifestyle and entertainment brand, has forged an alliance with Crocs, a global leader in casual footwear. Together, they are poised to introduce an exceptional product lineup that seamlessly blends classic fashion with state-of-the-art technology on August 29.
At the heart of this collaborative venture lies the exclusive Doodles x Crocs Classic Clogs, accompanied by a captivating array of Jibbitz charms meticulously curated by Burnt Toast, one of Doodles’ co-founders. What sets this collaboration apart is the inclusion of a “Crocs Box” digital collectible with every purchase of the Doodles x Crocs Classic Clog Bundle—a true embodiment of the union between the tangible and the digital.
Julian Holguin, CEO of Doodles, radiated enthusiasm about this groundbreaking partnership, declaring, “We are absolutely thrilled to announce our collaboration with Crocs. It’s not every day that you come across partnerships that feel as naturally aligned as this one. Our distinctive style and characters seamlessly resonate with the Crocs brand and its iconic footwear. Collaborating with a team unafraid of innovation and wholeheartedly dedicated to delivering delightful products and experiences has been an absolute pleasure.” This partnership underscores Doodles’ unwavering commitment to introducing Web3 technology to a broader audience while offering limited-edition products to its cherished community.
With every purchase of the Doodles x Crocs Classic Clog Bundle, buyers will receive an exclusive Crocs Box digital collectible. Upon unveiling this digital treasure, owners will gain access to 2 Doodles Wearables and a Beta Pass, entitling them to early entry to Doodles’ Stoodio—an immersive platform tailored for crafting and personalising Doodles characters.
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Within this captivating virtual realm, collectors have the opportunity to adorn their Doodles avatars with the latest range of Crocs wearables. These wearables, thoughtfully curated and enclosed within each Crocs Box, exhibit varying levels of rarity, with each design painstakingly handcrafted by Doodles’ creative team.
Heidi Cooley, Senior Vice President and Chief Marketing Officer of Crocs, shared her thoughts on this extraordinary collaboration, remarking, “Together, we are presenting a unique collection that draws upon our collective innovation and devoted fan bases, seamlessly bridging the realms of the physical and the digital.”
While the Doodles x Crocs Collection is officially scheduled for release on the doodles.app platform on August 29, holders of Doodles’ Original Collection digital collectibles will enjoy exclusive access a day ahead, on Monday, August 28. Doodles holders will be offered the privilege of acquiring these exclusive items at a discounted rate of $99, while non-holders can secure them for $120.
This partnership exemplifies the power drawn from a dedicated community and highlights the advantages of a mutually beneficial collaboration. It propels both Doodles and Crocs into uncharted territories. For Crocs, it signifies a dynamic leap in their Web3 journey, transcending the confines of convention to wholeheartedly embrace groundbreaking technology. Simultaneously, for Doodles, it accelerates the path toward mainstream recognition, further bolstering its momentum in the ever-evolving digital landscape.
Disclaimer: This article is based on information available as of August 26, 2023. It is intended solely for informational purposes and should not be considered as financial or investment advice. Readers are encouraged to conduct thorough research and seek advice from financial experts before making any investment decisions related to cryptocurrencies or digital collectibles.
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